CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
At every phase of your business, firsts are always special: your first business idea, your very first customer, the first paycheck you received, and so on. Along those lines, let us introduce you to ITCL CRM, your business's first CRM solution. It's everything your small, medium corporate business needs—simple to use, minimal by design, and affordable for businesses that are just starting out on their path to growth and success.
Create bespoke CRM solutions to help companies manage interactions with current and potential customers, streamline processes, and improve profitability.
Why should ITCL be your first CRM solution?
While enterprise-level organizations have the resources and expertise to afford top-shelf software solutions, we understand that small and medium businesses require special focus and dedicated attention in terms of resource management. Smaller businesses have requirements similar to enterprises, but face more challenges in terms of finances, workforce, infrastructure, and so on.
ITCL is the solution we built around these challenges. We've hand-picked the features most necessary for small businesses, and we've ensured that ITCL is simple, solution-oriented, and affordable—all of which qualifies it to be your first CRM solution.
Customer relationship management software keeps contact and sales info in one tidy, easy-to-manage place. If there's a touchpoint—call, email, chat, web visit, social connection, campaign, etc.—your CRM should capture it. Why? Because all customer interactions are an opportunity to learn something.
Every business has different requirements when it comes to CRM programs, so I selected the elements I felt most universally represent those requirements
Ease Of Use
While the "don't make me think" approach for websites might be too much to ask from CRM platforms, it's something to shoot for. If a user can log in the first time and get a good sense of how the basics work, mission accomplished—but not everything will be as breezy. Providing in-app directions, definitions, and help articles is a must and will help with the more advanced features. Regularly available support and onboarding options also contribute to a more productive user experience.
Contact And Sales Management
Because the heart of your CRM, not to mention your business, is people, how you manage them is crucial. How well do you know them? How can you get to know them better? Where should you put your sales efforts? What's the best way to connect and stay in touch? A CRM's contact and sales management features should align with your ideal customers and how they buy.
Customization
Your CRM application should work like your business works. Company-specific terms, data requirements, processes, and the apps you use (see integrations below) are particular to how you operate. CRM software should accommodate your company's needs as much as possible.
Reporting
If you don't measure it, you can't manage it. What do you want to measure? How about sales forecasting? Ideally, your CRM is able to report on any data point you can collect—sales by rep, sales cycle, average value, loss reasons, and dozens of others.
Automation and integrations
Automating processes will increase employee efficiency (and make them happier) and help ensure things like communication don't fall through the cracks. No CRM does it all. A healthy selection of third-party integrations can connect department functions and boost customer data collection power, creating a more complete customer profile.
Enable automation
Automate lead creation, team assignment, scheduled activities, and focus on what really matters.
Reduce manual entry
Send quotes in just a few clicks, manage your pipeline by drag-and-dropping, and more.
AI lead scoring
Too many leads? Our AI scores lead to ensure you always work on the right priorities.
Manage leads
Create, acquire, import, nurture, score, etc. Manage all aspects of your leads in a single place